FREELANCE | BRANDING | 2024On The Fly Newsletter
A newsletter that’s not just news, but serves a greater purpose. On The Fly’s brand mission perfectly positioned the brand for a new visual identity, grounded in a pure motive of betterment. New logo, Brand Guidelines document, and in-action materials all come together to create a cohesive experience for this start-up.
AT A GLANCE
Brand Identity. Logo Design. Key
Messaging. Brand Guidelines Creation. Photography Curation.
It all starts, of course, with messaging and mission. On The Fly has a pure and concise market position, making for a clear direction for the visual identity. Brand Guidelines were crafted to summarize this vision, and finalize the new brand.
Brand in-action package delivered based on the immediate needs of the founder. This includes newsletter header, website (plug-in) guidance, and social profile headers for the founder to use in preparation for OTF’s social launch.
